The result of a slight miscommunication between our guy, Daniel Ricciardo and the one and only Dan Murphy’s. The outcome? The greatest takeover in wine history.

It is – Dan Murphy’s Alexandria will be transforming into Dan Ricciardo’s from the 12th – 14th of July. For one weekend only, shoppers have the chance to experience curated DR3 x St Hugo wine tastings as well as pick up some exclusive merchandise. Come Monday 15th of July, it will all feel as though it was a distant dream.

The below wines are available now in Dan Murphy’s nationwide, both in store and online at www.danmurphys.com.au/list/st-hugo

• DR3 x St Hugo South Australian Cabernet Sauvignon 2021
• DR3 x St Hugo South Australian Shiraz 2021
• Ric Red by DR3, Red blend 2021

• DR3 x St Hugo South Australian Cabernet Sauvignon 2021:

Cabernet Sauvignon at its finest. Aromas of raspberry mingle with hints of bay leaf, whilst elegant fine tannins dance with bright red fruits and hints of oak to deliver a seamless performance on the palate.

• DR3 x St Hugo South Australian Shiraz 2021:

Impeccable and unapologetic. Dark and brooding with masses of berry, pomegranate, and raspberry fruit, it will draw you in with its mysterious charm and then engulf your tastebuds with an elegant, expressive embrace.

• Ric Red by DR3, Red Blend 2021:

A delicious drop, with a rollercoaster of fruitful aromas, and being from a country infatuated by varietals, Ricciardo and St Hugo Chief Winemaker Peter Munro, have bucked convention to deliberately create a unique blend that can be sipped for any occasion. Bursting with vibrant character, the red blend is perfect for opening now, next week or putting away for up to half a decade.

DR3 Wines are now available in Dan Murphy’s ongoing.

Over the three days – from 12 July 2024 – 14 July 2024, 1,500 bottles of Ric Red will be up for grabs for all My Dan’s members online nationally, and 500 bottles in store at Alexandria, with any purchase of DR3 x St Hugo.

DR3 Wines is a wine range in collaboration with F1 legend, Daniel Ricciardo. 3 is Daniel’ lucky number – it was the number of his first go-kart. It was the street number of his family home. Daniel’s favourite NASCAR driver, Dale Earnhardt even drove number three.

The DR3 Wines stocked at Dan Murphy’s are from the 2021 vintage. 2021 started with good spring rainfall that set up the vines well for what was to become a very mild and dry ripening season. With no significant rain, temperatures below average and only 3 days above 35 degrees in February and March, ideal ripening conditions were observed resulting in an extended ripening window; a wonderful vintage.

DR3 Wines is in it for the long haul. Watch this space for more to come from DR3 Wines this year.

Following the successful launch of the DR3 x St Hugo fine wine series in 2021, this is a long-term partnership and will see an expansion of the DR3 Wines range – watch this space!